New FNO hashtag

Tweet Fashion’s Night Out 2010
30 July 2010

Fashion’s Night Out is using the hashtag #FNO on Twitter to drum up buzz for the big night.

A hashtag (adding # in front of a keyword) allows twitterers to search for specific topics on Twitter and thus follow a string of conversation. By mentioning #FNO in tweets leading up to 8 September 2010 retailers gain visibility to both Fashion's Night Out enthusiasts and the wider media. Many of our retailers will build buzz in the Twitter community with ‘teaser tweets’, which will allude to (but not outright explain) their plans for the evening.

During Fashion's Night Out, be sure to keep the tweets coming often. Participants will be tweeting live about which celebrities are where and what pieces they’ve fallen in love with.